In the modern era of internet marketing, the issue of fierce competition takes center stage. High tech corporations used typical sales strategies in the 1990s, such as obtaining local and regional company contact lists, conducting cold calls, and then using complex sales closing techniques, such as “selling to the top” – IBM style, selling to VITO (very important top officer), and so on. It worked back in the day. We’d go so far as to say that these days are gone, and these tactics are no longer relevant.

Without any money or investment, we established the microsoft solution partner nationwide in 2002. We are now present in crucial US business metros, with foreign satellite offices in Brazil, Russia, and Europe. We want to share some of our methods with you below:

Internet Promotion

We feel that this is almost impossible, unlike the widespread belief that you can deceive the internet search engine and get your website to the top of the results. However, the contradiction is in the fact that the internet is the most important market. As a result, you must devote the majority of your sales efforts to the internet. There is no clear answer as to which method is the best; all strategies should be considered and tested.

Focus on your product line

When your clients and prospects read your articles, they should view and identify you as an expert. We bet on Microsoft Business Solutions: Microsoft Great Plains, Microsoft CRM, Navision, and Microsoft RMS in our situation. We aim to keep our forum updated on a daily basis and publish ezines on a weekly basis.

Create a network of partners and subcontractors

When you’re tiny and have limited resources, the greatest way to accelerate your growth is to form partnerships with other market players that can help you open doors to new prospects and close sales.

Reimburse your employees and subcontractors

It was a common practice to try to negotiate a lower price and not pay on time. This game is not good, but in the case of a large organization, it is acceptable. If you play this card when you’re little, your partners will refuse to do business with you in the future.

Conclusion

Finally, Microsoft solution partner made it clear that Microsoft is “all in” on cloud computing (if I had a penny for every time I heard it during the week, I’d be flying to Hollywood to fund Chuck Norris’ return!). The executives from Redmond and the regions stressed that the SMB community is critical to their growth and strategy. Delivering enterprise products to small and midsized businesses will only help strengthen the brand.